I was hired to work with the team at Upshot Agency to create this series of food / beverage Illustrations and promotional logos for Modelo Cerveza. The client saw the beer and Mexican food that I had incorporated into my gallery artwork in "The Last Fiesta" and thought this realistic, but graphic style would be perfect for their recent 'Tour De Sabor Campaign'.
![](https://cdn.myportfolio.com/ff36bb5805442e01a3ff3cd8dd742d26/e048af0e0f4dd2452187edc5_rw_1200.jpg?h=f6ed6cd83453e57b23b7ec3cf55e97c7)
![](https://cdn.myportfolio.com/ff36bb5805442e01a3ff3cd8dd742d26/5ddd268f3e8b06aea6700e50_rw_1200.jpg?h=e0d63d3e22ba5a2a05e76e8d3553ac28)
I enjoyed the challenge of trying to acurately capture all of the tiny details in the gold foil, printed labels and bottle condesation, while retaining the graphic quality of the illustrations.
![](https://cdn.myportfolio.com/ff36bb5805442e01a3ff3cd8dd742d26/e6e79bc6eafe9d1c58be824d_rw_1200.jpg?h=de866dfb49be8cc79f97c992dd4b37e4)
On the Tour de Sabor, Modelo created a food truck where they served up a special menu of Modelo-infused food. This Mexican beer combined with Latin cuisine created an amazing combination that guests enjoyed in their comfortable portable-lounge at a series of Denver stops this summer.
![](https://cdn.myportfolio.com/ff36bb5805442e01a3ff3cd8dd742d26/8a6554c5bc8c2cf8df1c2d13_rw_1200.jpg?h=e0f28b6cc3b349db0af5d53948f601db)
![](https://cdn.myportfolio.com/ff36bb5805442e01a3ff3cd8dd742d26/c103c12749378d14cbf990fa_rw_1200.jpg?h=fc87ee8e04b754465352e3f16f14117b)
These lovely ladies are really into beer and tacos and I don't blame them!
![](https://cdn.myportfolio.com/ff36bb5805442e01a3ff3cd8dd742d26/1abdaed6f7de01d5ed9efaa4_rw_1200.jpg?h=ccb4f78db1eb515eb3ad9990012b5303)
Drawing all of this Mexican food while stoned made me really hungry!
![](https://cdn.myportfolio.com/ff36bb5805442e01a3ff3cd8dd742d26/6dd49836de93c2cec83aae0a_rw_1200.jpg?h=c616d4b3a1c5d3203c902bea2cde2f91)
![](https://cdn.myportfolio.com/ff36bb5805442e01a3ff3cd8dd742d26/7307777d015994d790d2b9ac_rw_1200.jpg?h=39ed059626e35e2f58906e24b62a226b)
![](https://cdn.myportfolio.com/ff36bb5805442e01a3ff3cd8dd742d26/46312022e7f7b9e1b2791663_rw_1200.jpg?h=fd300e1f26e0f2f9a3193f2099017d40)
Here are all of the pieces together for a contest to get Mexican food delivered to your house each month so you never have to leave for anything!
![](https://cdn.myportfolio.com/ff36bb5805442e01a3ff3cd8dd742d26/d51a7e9bed4ea21c54e77e6f_rw_1200.jpg?h=d47a4512d9af89591c277ef01b18ca1d)
![](https://cdn.myportfolio.com/ff36bb5805442e01a3ff3cd8dd742d26/c67e6c8bdfe46a20739a78ec_rw_1200.jpg?h=29781ed710ea72cc9b85256f46d579cc)
![](https://cdn.myportfolio.com/ff36bb5805442e01a3ff3cd8dd742d26/32bc98e24eb01e33729ad042_rw_1200.jpg?h=6bec0ab16e845258860fdd9bce5b9e11)
Thanks for looking!